Premium Property Consultants offers practical advice for Owner Operators and Multifamily and Commercial Rental Properties.  Sam Sorokin and his team of in house consultants and network of attorneys, land use planners, architects, CPA's and engineers can help you solve all your problems large or small and can advise you on how you can maximize the return on your investment.

Sam Sorokin
President & Broker
CA DRE License #01120349
sam@premiumpd.com

Sam, a Bay Area native, has spent his entire 30 year career in real estate. His experience includes sales, financing, leasing, real estate development, and property management. A true entrepreneur, he started his first company, Rental Solutions, at 19 years old, while attending the University of California, Berkeley as an undergraduate. This real estate brokerage firm helped busy professionals, students, and corporations physically locate quality rentals. His company grew into a thriving organization of four locations and 40 employees, servicing hundreds of property owners and residents each year. 

In 1992, he was elected as a Commissioner on the Berkeley Rent Board and became the youngest elected official. At the time, he was a renter but was recruited to be on the Citizens for Fair Rent Control Slate, which was backed by the Berkeley Property Owners Association. There, he served four years attempting to bring moderation to Berkeley Rent Control Ordinance. 

While running Rental Solutions, Sam became an expert in the Bay Area rental market, property management, and grew to understand the vital relationship between property owners and residents. He began to invest in real estate himself. He also successfully developed a mixed use property in South Berkeley, known as the Southside Lofts, which has ten residential condominiums over five retail stores. In addition, he also worked in finance, as a residential mortgage broker. 

In 1999, after eight years of operating Rental Solutions, Sam decided that it was time to sell and pursue other career opportunities. The logical next step was to further his education. He was fortunate to get accepted to the #2 ranked, University of Michigan Ross School of Business, where he completed his Master of Business Administration (MBA). While attending graduate school, he further sharpened his skills, gained a broader understanding of business, while expanding his professional and personal network. 

Upon returning to the Bay Area, he decided to open Premium Properties and Development to offer a much needed class of service to the industry. His clients include both property owners who built a strong relationship with Sam during his days at Rental Solutions, as well as property owners who were referred or had heard of Sam's unique strategy for managing real estate. It has always been his hope that he will develop a preferred brand in property management that both residents and property owners will appreciate. 

He also rapidly increased his personal investment in real estate by forming investment groups, with many of his clients, becoming his partners. Premium Properties now manages 70 properties, with over 800 units across Berkeley, Oakland and Albany, with Sam and his partners and investors as its largest client. He handles both multi-family and commercial properties. 

With the help of his staff of 14 in house professionals who truly care about what they do, he has developed unique policies and procedure that maximize resident satisfaction, cash flow and property valuation. The company handles over 5,000 maintenance requests and supervise over $1 million in construction annually. 

After over 20 years, he has certainly built a reputation as being one of the foremost experts in operating both multi-family, residential and commercial properties. He is also constantly changing what he does to meet all the challenges of the market and to take advantage of new opportunities in the industry. 

In 2019, Sam decided to start a new venture that would compliment Premium Properties and increase the demand and rents for his apartments. Premium Concierge Services (www.yourpremiumconcierge.com) offers bundled services and amenities for a low monthly fee. These extra services not only enhance the apartment living experience for the renter, but it also increases what the renter will pay for the unit. Since most of these services are not offered anywhere else, it has also helped him compete with the growing number of new construction apartment communities. 

Finally, in 2020, Sam started offering consulting services for owner operators through Premium Property Consultants (www.premiumpropertyconsultants.com). He has helped many owners solve complex problems and achieve their goals. 

Sam is an active Board Member of the Berkeley Property Owners Association, Co-Founder and Board Member of the Berkeley Rental Housing Coalition, and a Board Member of CalRHA. He has served as an expert witness in court cases and has been quoted numerous times by journalists on various articles on housing policy. 

Sam holds a BS from the University of California Berkeley, Haas School of Business, with a minor in city planning, an MBA. with Distinction from the University of Michigan Ross School of Business, and a Real Estate Broker's License.