6522 Telegraph Avenue
Oakland CA 94609
Phone : 510 594 0794
Fax : 510 594 3140
About Premium Properties

Premium Properties was founded with the mission to provide absolutely premium service to both its clients and customers. This boutique firm is relatively small, but has an enormous breadth of expertise. The company specializes in property management, leasing, real estate brokerage, investments, and development.


Sam Sorokin, Managing Partner & Real Estate Broker
BRE License #01120349
sam@premiumpd.com

Sam, a Bay Area native, has spent most of his career working in real estate. His experience includes: sales, financing, leasing and property management. A true entrepreneur, he started his first company, Rental Solutions, while attending university. This real estate brokerage helped busy professionals, students and corporations physically locate quality rentals. This company grew into a thriving organization of four locations and forty employees, servicing hundreds of property owners and residents each year.

While running the company Sam became an expert in the Bay Area rental market and grew to understand the vital relationship between property owners and residents. He began to invest in real estate himself. He served as an expert witness for numerous court cases and was elected as a Commissioner on Berkeley's Rent Board. There he served four years attempting to bring moderation to Berkeley Rent Control Ordinance.

In 1999, after eight years of operating Rental Solutions, Sam decided that it was time to sell the company and pursue other career opportunities. A logical next step was to further his education. He was fortunate to get accepted to the University of Michigan Ross School of Business, where he completed his Masters of Business Administration (MBA). While attending grad school he further sharpened his skills, gained a broader understanding of business, and expanded his professional and personal network, which included meeting his future wife, Iris.

Upon retuning to the Bay Area, he decided to open Premium Properties & Development to offer a much-needed class of service to the industry. His clients include both property owners who had built a strong relationship with Sam during his days at Rental Solutions. It has always been his hope that he will develop a preferred brand in property management that both residents and property owners will appreciate.

Besides providing Premium property management services, Sam also continued investing in real estate and even was the developer of mixed-use development in South Berkeley, known as the Southside Lofts, which has 10 residential condominiums over 5 retail stores.

Sam holds a B.S. from U.C. Berkeley in business administration with a minor in city planning, an M.B.A. with Distinction from the University of Michigan Business School, and a Real Estate Broker's License.


Craig Beckerman, Partner & Real Estate Broker
BRE License #01512216
craig@premiumpd.com

Craig is a California native who settled in the Berkeley/Oakland area after graduating from U.C. Berkeley. He is a licensed real estate broker who brings decades of real estate experience to Premium Properties. His expertise includes sales, brokerage, property management, maintenance, construction, leasing and development.

He became interested in real estate upon moving south to attend graduate school at UCLA. After unsuccessfully looking for an apartment to rent, he decided to purchase and fix up a run down triplex just blocks from
Venice Beach. He has since worked on numerous of small to large real estate development projects. As a real estate professional, Craig enjoys the challenges of solving complex multi-d
isciplinary problems and receives satisfaction from providing quality housing for the community. 

His prior experience includes working as an economic and policy consultant in the environmental and transporation fields and for the Alameda 
County in the Housing and Community Development Department. For more than seven years, he served as a construction manager in the home repair program helping low income residents resolve their health and saftey problems. 
Although he received his Master’s degree in urban planning, he decided instead to pursue a career in real estate project management.

For more than ten years he worked as a Realtor and was involved in dozens of real estate transactions representing both buyers and sellers. His listings have included new construction condominium developments, apartment complexes, fixers, numerous 2-4 unit properties and single family homes.

Craig has a 
Bachelors of Science from U.C. Berkeley in Economics, a Master’s Degree from UCLA in Urban Planning and a Real Estate Broker’s License.  

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Ana Smith, Property Manager
BRE License #02010257
ana@premiumpd.com

Ana Smith is responsible for managing the delivery of Premium service to our residents.  She supervises leasing, renewals, resident screening, and solves problems.  She also acts as the personal assistant to the Managing Partner, Sam Sorokin.  Her career at Premium Properties began as Screening Adminstrator and later as Assistant Property Manager and in 2015 was promoted to Property Manager.  

Ana began her career in the property management industry over 10 years ago. She has experience in both residential and commercial properties and dealing with such agencies as HUD, SFRA and Mayor’s Office of Housing. She focused on construction project management for 5 years where she served as the Project Administrator for such projects as the unit conversions at Treasure Island and the historic preservation at The Presidio, San Francisco.

Born and raised in San Francisco, Ana relocated to the East Bay in 2010 and is the proud mother of twin girls. 

Jeff Strause, Maintenance Manager
BRE License #0172294
jeff@premiumpd.com

Jeff is responsible for assuring that our residents get their repair requests handled quickly, professional and with a smile.  He manages a pool of over 100 vendors, contractors and other service providers. He also acts as the personal assistant to Craig Beckerman, Partner.

Jeff is a Bay Area native and brings over 12 years of experience in management and customer service to Premium Properties.  After earning a Business & Marketing degree from California State University, Chico, Jeff returned to the Bay Area and began working in financial services. He rapidly excelled his career and began managing a full-service financial planning and investment firm in Napa. Jeff has a strong background in sales and leadership, loves working with people, and is the proud father of two wonderful children.  He is excited to be a part of the Premium Properties family and is always on call to serve the needs of our clients!  

Maria Machuca, Accountant
maria@premiumpd.com

Maria Machuca joined the company in 2014 as a bookkeeper. Soon after she became the accountant and now manages the accounting department. Her position emcompasses the supervision of collection of rent payments, application of funds, entering and paying invoices, management of portfolio trust funds, and generating monthly statements and paying out owner distributions.

Maria began her carrier in accounting over 10 years ago.  While attending her local community college and then transferring to California State University, East Bay, Maria gained experience working as a bookkeeper for a group independently operated senior living communities and a Medicare-approved rehabilitation agency in Alameda. 


Cheryl Collins Rourick, Office Manager & Screening Administrator 
cheryl@premiumpd.com

Cheryl Collins Rourick joined Premium Properties in July 2015 as the Screening Administrator. After about 1½ years, she also became the Office Manager. She is responsible for screening & approving all individuals applying for our units & now supervises the Screening Department. Cheryl came to the company with over 20 years of commercial real estate experience. Since joining the Premium family & now being involved with residential units, Cheryl finds it particularly rewarding to work with the Cal Berkeley students to get them approved so they have good housing for their school years. Quite often, applying for a Premium unit is a student’s first experience in getting their own apartment & Cheryl is always happy to take the extra time to guide them through the application process.

Cheryl was born & raised in San Francisco. She moved to Alameda in 1998, where she still lives with her husband & their 3 dogs, 2 of which are rescues. She is a Member & Trustee of the Fraternal Order of Eagles, Alameda Aerie #1076. When she’s not at the office, you can find her there spending her free time volunteering & raising money to support the Eagles’ various charities.

Nate Wollman, Assistant Property Manager & Leasing Agent
BRE License #01955756
nate@premiumpd.com

Nate Wollman is a bay area native who knows the Berkeley and Oakland area like a pro. Nate graduated from San Francisco State University in 2008 with a degree in industrial design and soon after began working on rehabbing older distressed properties with his family business. Nate became interested and immersed himself in the many aspects of owning and maintaining property and acquired his California Real Estate License.

Nate really put his career in the industry in high gear when he joined the great team at Premium Properties in 2015! Nate’s years of experience and dedication to his own small portfolio lead him to eventually help run a large portfolio of multifamily buildings spanning from Albany to Oakland! Aside from working full time as a property manager and real estate agent, Nate enjoys spending time hiking, spending time with friends and family, tinkering with his old Italian cars and enjoying the bay area for all it has to offer. 

Mackenzie McCauley, Assistant Property Manager & Leasing Agent
BRE License #02029783
mackenzie@premiumpd.com

Mackenzie has a colorful background in the property management industry that brought her to Costa Rica, Hawaii, and now Berkeley. After graduating from CSU Chico State with a degree in Mass Communication and Instructional Design, she moved to Costa Rica where she managed luxury rental properties while enjoying warm water surf. She then moved to Hawaii for a year when offered to manage vacation rentals that sat on the infamous beaches of Lanikai, Oahu.

Managing property abroad excelled her understanding of maintenance and was a great place to enhance her customer service skills. After living abroad, she decided to move back to her roots in the beautiful Bay Area to obtain her real estate license and pursue her career with Premium Properties. She is now a maintenance coordinator, portfolio property manager, and leasing agent helping people of Berkeley and Oakland find a place they are happy to call home. She has a positive attitude and is always happy to help our residents with their needs with a smile!

Alicia Elphic, Bookkeeper
alicia@premiumpd.com

Alicia Elphick joined Premium Properties in 2016 as a Bookkeeper. Her position is responsible for the accounts receivable and the accounts payable. A big part of her job is collecting the monthly rent payments from tenants and paying all the bills.

 

Alicia started her accounting career over 6 years ago. She gained her accounting experience from working at an elderly care facility while attending California State University, East Bay.  Outside of work, she enjoys traveling and attending A’s and Warriors games with her two boys.

 

Jason is a Bay Area native and lifelong residence of the East Bay.  He enjoys spending quality time with his three children, coaching youth sports and traveling.

 Natalie Lewis, Administrative Assistant
natalie@premiumpd.com

Natalie Lewis joined the Premium Properties team in April of 2017. This is her first property management job. Her position at the front desk includes various reception responsibilities.  Her main role is processing all roommate changes and assisting the Screening and Leasing Departments. Born and raised in Alameda, Natalie loves being an East Bay native.  In her free time, she enjoys volunteering, exploring California, and reading.

 


 

Premium Property Management & Development Inc.
dba Premium Properties
6522 Telegraph Avenue
Oakland CA 94609
Phone : 510 594 0794
Fax : 510 594 3140
CA BRE #01886322

Open: Monday through Thursday
9am - 5pm & Friday 9am - 1 pm.
Closed 1 pm - 2 pm for Lunch

Closed Most Holidays